"Generation Z is Changing the Music Industry" by Michael R.
Have you ever thought about why music makes us happy? Eating food and being around other people make us happy because we need both of these things to survive, but we don’t really need music. Music somehow activates similar brain areas as other activities that bring us joy. Every generation enjoys music, but there is one generation that is changing the music industry more than the others. Generation Z is changing where we get music, what music we listen to, and how often we listen to it. According to Music Row, Gen Z spends on average 18 hours a week listening to music. About 63% of people in Gen Z use Spotify to stream music with 37% of those people actually paying for Spotify Premium. Compared to older generations, in which only 37% of people actually stream from Spotify and only 17% of those pay for Premium, this is a significant number. The chart (below) shows where Gen Z pays for music, with Spotify having a lead of 10% over the next biggest music streaming service that Gen Z spe...